It’s been kicking around the rumor mill for months and now we can finally confirm it’s true: Rocco’s Tacos will be opening another branch of their wildly successful, good-timey Mexican eatery in downtown Delray.
Slated to debut this winter, the fifth local Rocco’s (plus ones in Orlando and, soon, Fort Lauderdale International Airport and Brooklyn) takes over the 110 E. Atlantic Ave. space previously home to Prime Steak & Seafood, a swanky, supper clubby joint that started slow and. . . well, stayed that way.
Though the decor and menu of individual Rocco’s get tweaked according to their location, the Delray eatery will reprise all its compatriots’ favorite hits, from the 300 or so tequilas and guacamole made tableside to the scattering of Mexican artworks and artifacts and the restaurants’ signature star-shaped, punched-metal lantern chandeliers.
As for the space itself—some 6,500 square feet that will seat approximately 200 indoors and out—reno is already underway. Though Rocco’s parent, Big Time Restaurant Group, already has one representative on Atlantic Avenue (that would be long-lived City Oyster), Big Time honcho Todd Herbst is thrilled to expand the company’s presence there: “It’s an area that has really come alive and we want to be part of it.”