Continuing its march to world burger domination is Palm Beach-based BurgerFi, which has just opened its 36th outlet in CityPlace (700 S. Rosemary Ave., 561/557-9144) and, according to the company’s Steve Lieber, will be rolling out new locations in Florida and other states faster than you can say, “Order up!”
Among the area’s slated to get a BurgerFi in the not-too-distant future: Boca Raton, Deerfield Beach, Jupiter, Miami Beach, South Beach, Coral Gables, not to mention Philadelphia, New Jersey, Vancouver and even Dubai.
To goose business at these various locations, Lieber and company have come up with a rather novel promotion—a pop-up nightclub that will rock the burger joint one night only, then shut down and move to another location. The first “Fi Lounge” pop-up will take place on Saturday, Feb. 15, at the Key West Burger Fi on Duval Street.
The idea is to give it a Spring Break-ish feel with a DJ, custom lighting, and food and drink specials, starting off slowly and then ramping up until close, which in the Southernmost City will be 4 a.m. Don’t know when and where the next Fi Lounge will pop up but when I know, you’ll know. . .