Managing director, Bell Rock Capital; president, Junior League of Boca Raton
Background: The one-time research and asset management expert for Citigroup and Credit Suisse in New York has emerged as a go-to financial source for the likes of CNBC and FOX since joining Bell Rock Capital seven years ago. In addition to managing money for her clients, Reeves and husband Jason have ventured into entrepreneurial waters—literally. The couple started (and has since sold) Duck Tours, the amphibious vehicles used to explore South Florida.
How she is making a difference: Reeves’ husband likes to say that his wife can’t help but effect change. As current president of the local Junior League, Reeves is doing just that—and more—by building on the already-formidable brand and empowering the Boca chapter’s more than 700 members. She’s opened up general membership meetings to other community nonprofits and enhanced the continuing education component (like the national trainer who spoke at a fall meeting about innovative fundraising strategies). She’s also built on the work established by prior administrations and pushed the League to continue anticipating needs instead of simply providing volunteer help, as smaller Junior Leagues around the country often do. “When various events and community opportunities are happening,” Reeves says, “I want to make sure we’re always at that table helping those nonprofits figure out how to get it done.”
What the future holds: Inspired by the award-winning documentary, “Miss Representation,” which asserts that women remain under-represented when it comes to positions of authority and decision-making, Reeves sees the League, as part of its ongoing obligation to train future female leaders, “rolling out more support and infrastructure around building self-esteem.” In addition, expect the League to become more issue-based in its initiatives in an effort to better respond to the community’s most pressing needs. This year, those primary issues include child welfare, hunger and nonprofit training.