We all have our favorite beauty products and I know my list is always shifting and growing. I remember getting my make-up done at Boyd’s of Madison Avenue on trips to New York back in the day, which started me on Italian cosmetics. I recall hanging out at the Saks counter in Palm Beach on slow drowsy summer days and trying on lipsticks with stir-crazy salesladies. I love Bobbie Brown’s Heather eye shadow, and I am also not averse to slipping into Walgreen’s for a Maybelline fix.

But my new favorite line of products is also the healthiest I have ever tried: Beautycounter. Started by Gregg Renfrew and free of all kinds of sketchy chemicals and dyes and toxins, these creams and shadows and lipsticks and make-up are delicious—and safe.

“Like many of you, I’m a wife and mom.” Renfrew says on her web site. “And like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, hormone disruption—without telling us.”

Long story short: Renfrew started her own line of safe beauty products, set up a distribution system of private consultants (up to 4,000 now) and is now another American success story. Renfrew will be here in South Florida to share her story when she comes to the Brazilian Court Hotel in Palm Beach, next Monday, April 13 at 7 p.m.

Learn how to avoid bad chemicals —and put a little natural beauty in your life. For reservations, contact kim.beautycounter@gmail.com or 561/827-5926