Behind the scenes with Think Pink Rocks’ stars

Saturday was a star-studded night in Boca Raton when some of the hottest names in R&B and hip hop came together to perform for the fourth annualThink Pink Rocks concert.

The very pink event, held at the Mizner Park amphitheater, helps raise awareness and funding for breast cancer research and treatment.

On the pink carpet, Boca Raton magazine was privileged to greet artists Mann, Iyaz, Asher Roth and Shontelle, as well as see extra-friendly South Florida locals Jake Miller and “American Idol” season 24 contestant Brett Loewenstern, before their performances.

In addition to spotting celebrities, it was also fun to see fans rock pink T-shirts, dresses, glasses and boas in support of the cause.

Shortly after the acts began, Boca Mag was whisked backstage for a rare opportunity to meet stars Melanie Fiona, Sean Kingston, Ray J and Flo Rida.

While we missed the actual performers singing against the wind (and a little bit of rain) for their sea of fans, we were able to catch up with a few artists on their upcoming projects.

We snagged the blond, blue-eyed rapper Asher Roth, made famous for his “I Love College” hit in 2009, before his stage debut.

“I’m really excited [to perform],” Roth says. “This is the cool stuff…I’m coming out there to have a good time. This is my second year performing, so it’s kind of nice to have a year under the belt. I know what to expect. I know it’s a younger audience out there that just wants to have a good time.”

In just a few months, Roth will be getting ready to release a new batch of music for patient fans.

“We have a bunch of new music, kind of setting the table with the end of this year,” Roth says. “Next year we’re dropping a new album called ‘Is This Too Orange?’. It’s our second studio album with Def Jam, and we’re excited.”

Up next was the talented and stylish Grammy-nominated singer, Melanie Fiona. The Canadian artist had just finished her Think Pink Rocks performance.

“It was excellent,” she says. “It was really, really great. The kids this year are super amped. It was great for me because I got to perform new material off my new album coming out in February.”

Fiona says she has been working in the studio on her upcoming release with producer No I.D., who has worked in the past with Jay-Z and Kanye West.

“I’ve been working really hard on this album so I can’t wait for people to hear it,” Fiona says. “The sound on the new album is a little more raw. It’s about love and it will give you many feelings about love…It’s definitely a soulful album.”

Singer, songwriter and reality star Ray J also spoke to the press before performing his hit “Sexy Can I” for the crowd.

“Not only is [Think Pink Rocks] a great organization, but it’s also great people to work with,” Ray J says. “Giving back and being a part of something like this is always good…I’m happy to be here tonight.”

Ray J dedicated his performance to his hospitalized grandmother and anyone else struggling with an ill loved one. He says illness helps put things in perspective.

“Material things and the limelight and the lights, camera, action, none of that stuff matters when you see people you love in pain,” he says.

The singer said he will be spending the majority of 2012 “spreading positivity”.

“I’ve been through a lot this year,” he says. “It’s time for me to turn everything I’ve been through around and make everything positive. [I am going to] take everything and learn from it and grow from it.”

And while extremely busy with his artists, SRC Records/Universal Chairman Steve Rifkind seemed pleased with the event.

“Look at everything going on from where we were four years ago,” Rifkind says. “It’s been amazing.”

For more information about Think Pink Rocks, check out our recent blog on the co-founder Stephanie Robin.

For photos of all the stars, check out our Facebook page!

A big thank you to The Buzz Agency for coordinating this event!