Brick lovers rejoice! Boca Raton is slated to be the latest home of LEGO with a brand-new shopping mecca opening at Town Center at Boca Raton this fall.
Not only is this the first LEGO store in Palm Beach County, but it will feature a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages.
I now know where I’ll find my husband and daughter (and wallet) when I need to pick up something at the mall.
“The LEGO store at Town Center at Boca Raton will deliver an immersive brand experience with a wide LEGO product assortment, hands on building, exclusive promotions and fun events,” says Kurt Rachdorf, Head of Americas Brand Retail Stores, The LEGO Group.
This announcement comes after Town Center recently wrapped up a multi-million dollar renovation, featuring numerous customer amenities and updates. While many of them might not be considered child-oriented, with the LEGO store opening and another family-friendly activation on the horizon (that we can’t reveal quite yet, stay tuned!), things are looking up for Boca parents who like to shop.
The LEGO store in Boca Raton will feature three key design components:
- The “Pick & Build Wall,” by far the most popular store feature, offers the option for customers to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes.
- The “Living Room” is an interactive play area prominently positioned in the center of the store, giving customers the chance to get “hands-on, minds-on” with LEGO products.
- The “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays.
Shoppers will find a full selection of LEGO products and branded merchandise for children ages 2 and older, including DUPLO® sets, exciting themes such as NINJAGO, Friends and CITY and popular licensed items such as LEGO Star Wars, LEGO Disney Princess and LEGOSuper Heroes. Just in time for the holidays…
We can’t wait to start building in Boca!