Join the Negroni Week Charity Efforts and Drink Well

Take a bored Italian count, add his favorite drink and a desire to give the cocktail a kick— and you have the birth of the Negroni.

In 1919, Count Camillo Negroni asked bartender Fosco Scarselli to take his Americano cocktail (Campari, sweet vermouth and club soda) and jack it up. Scarselli added gin instead of club soda, topped it with an orange peel and fueled an aperitif craze.

The legend lives on and South Florida has the chance to drink a refreshing Negroni and contribute to a good cause during Negroni Week from June 24 to 30.

The sweet-bitter drink shows its strength by raising a lot of money for charity (more than $500,000 in 2018). Local bars sign up, donate part of the Negroni sales to preferred charities, and get their game on. See who’s participating here.

The recipe is simple—equal parts gin, sweet vermouth, Campari, an orange peel—and it’s a pretty sunset color. The type of gin and vermouth used changes the whole composition. Go herbal with Hendrick’s Gin, go fruity with Half Moon. Selected by the IBA (International Bartenders Association), this is an “unforgettable” cocktail mixed for the World Cocktail Competition.

Last year, there was a large number of supporting restaurants and bars. As of now, there are just a few, but with the deadline on June 20, we’re hoping for procrastinators to pony up.

Speaking of ponying up, pull up a bar stool at these Palm Beach County locations and join the cause:

  • Driftwood, 2005 Federal Highway, Boynton Beach; 561/733-4782; driftwoodboynton.com (Supporting Surfrider Foundation)
  • C.W.S. Bar + Kitchen, 522 Lucerne Ave., Lake Worth; 561/318-5637; cwslw.com (Supporting Little Free Library)
  • Eau Palm Beach Resort & Spa, 100 S. Ocean Blvd., Manalapan; 800/328-0170  eaupalmbeach.com (Supporting No Kid Hungry)

As of now, there are 18 venues signed up in the Miami-Dade area, and four in the Fort Lauderdale area. The signup deadline is June 20, so hopefully more in our area will join this charitable—and sippingly good—cause during Negroni Week.

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