The Miami Open, presented by Itaú, is heating up at Hard Rock Stadium as players get knocked out of the tournament while others advance to the next round, getting closer and closer to the finals this Sunday, March 31. Thanks to Lacoste, I had the opportunity to attend my first Miami Open in style by experiencing the Le Club Lacoste suite. Every detail was perfectly on-brand with Lacoste’s signature green and white taking center court in the intimate lounge area.
Lacoste is no stranger to the Miami Open, having been a proud sponsor since 2015. Not only is this beloved and iconic French fashion sport brand worn by its sponsored players including Daniil Medvedev, Bernarda Pera, Grigor Dimitrov, and Arthur Fils, but tournament staff, officials, linesmen, and ball kids are dressed in the exclusive co-branded collection for this year’s event. In other words, if you’re attending the Miami Open, you’ll see a lot of Lacoste and you will want to see even more from this storied brand. Known for its universal and timeless athletic elegance, Lacoste has also evolved with some more trend-forward pieces that I can’t wait to add to my closet repertoire.
Lacoste’s dedicated pop-up shop is worth visiting for its great selection of seasonal and core offerings alongside the co-branded collection that was inspired by Miami. Dedicated motifs and pastel pops of color pay homage to the vibrancy that surrounds the home of the tournament. While at the Miami Open, Lacoste purchases can be personalized with a wide range of patches designed for the tournament and only available at the on-site shop.
If you’re not planning on going to the tournament for the remaining days, you can still buy this limited-edition collection at the Lacoste Boca Raton Town Center store and on lacoste.com. I may not play tennis, but I’m now inspired to take some lessons just so I have an excuse to wear more Lacoste, on and off the court.
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