Steve Jobs once said, “If you want to make everyone happy, don’t be a leader, sell ice cream.” But what if you could be a leader in selling ice cream? That’s what Alex Kassab is striving for. As one of the founders of Morelia Gourmet Paletas, the team has created something unique that he’s termed “the best ice cream experience.” Our ears perked right up when hearing this motto. Who wouldn’t want to indulge in the best ice cream experience? But what is it?
Ice cream on a stick isn’t new or groundbreaking, but Morelia’s Mexican paletas aren’t just your ordinary popsicles. Stepping into its Royal Palm Place shop, a neat glass display of prismatic sweet treats awaits you. Choose from 16 signature flavors like pineapple mint, strawberry cheesecake, the ever-popular cookies and cream or the new chocolate fudgy brownie. Some paletas are even filled with gooey extras like condensed milk, dulce de leche, or Nutella. Handcrafted in small batches every day in their Hollywood kitchen, each one is made from fresh natural fruit or high-quality ingredients (think creamy imported Belgian chocolate or crunchy Sicilian pistachios), Kosher certified and without any artificial coloring or dyes.
Once you’ve chosen your flavor, the fun continues as you then get to decide what to dip it in. Choose from options like dark or white chocolate, crunchy hazelnut or cookie butter. The finale comes with the toppings. With choices like Oreos, Nutella, peanuts, almonds, coconut or the extra special s’mores (marshmallow lightly torched and then topped with graham crackers) there are about a million different paleta flavor combinations that you can enjoy.
The best ice cream experience mantra is brought to life by the staff members who are there to facilitate a seamless visit by listening to each customer, understanding their flavor profile, guiding them through the Pick It, Dip It, Top It journey and delivering a memorable treat.
Kassab, a former Procter & Gamble executive and his four friends turned business partners chose to celebrate the capital city of Mischoacán, Mexico, where legend states it’s where the first paletas were created when they named their company Morelia. As for the logo, the Mexican Catrina is a Day of the Dead symbol; a skull that we all have and thus for them illustrates how we are all equal.
If you’re not in Boca, you can still satisfy your sweet tooth by visiting its two corporate stores in Coral Gables and Hollywood or its nine franchise locations from Doral to Aventura and its newest outpost in Charlotte, North Carolina.
“We’re very humble about how we’ve been received by not only Boca but every single location that we have opened so far,” Kassab said. “We want to continue elevating this concept and touch more communities.”
125 Via Naranjas #45A, Boca Raton; 561/672-1055; paletasmorelia.com