Wednesday, May 25, 2022

Not Just a Watch

One of my former husbands (to risk sounding like Auntie Mame) used to collect watches, but even he would have been properly impressed by the new Officine Panerai store in Mizner Park – the latest luxury watch/jewelry salon in the Les Bijoux collection there.

There I was in the coolest little chic-ified store, with all these tiny little size 2 salesgirls flitting around in their skinny black ensembles, and who drops by but Panerai CEO Angelo Bonati (the Bentley was double parked) straight from Milan for the ribbon-cutting.

This is not the world in which I live, I reminded myself. But it is the world of this magazine. Think of the Panerai brand as the ultimate in international macho elegance, originating in Florence in 1860, and becoming the supplier to Italy’s Naval battle-ready marine instruments. And later on, it just got cool (Sly Stallone and  Arnold Schwarzenegger are big fans). This watchmaker is so cool it even has its own worldwide fan club, the “Paneristi,” one of whom were quoted in a watch magazine as saying “It’s not a watch. It’s a lifestyle. Oh so much more than a watch.”

But you can see for yourself. And it’s almost Christmas.

Marie Speed
Marie Speed is group editor of all JES publications, including Boca Raton, Delray Beach, Worth Avenue, Mizner’s Dream and the annual publication for the Boca Raton Chamber of Commerce. She also oversees editorial operations of the company’s Salt Lake City magazines. Her community involvement has ranged from work with the Boca Raton Chamber of Commerce to a longtime board member position at Caridad Center. She is also on the George Snow Scholarship Fund review committee. She is a past officer of the Florida Magazine Association and a member of Class XVII of Leadership Florida. In her spare time, Marie enjoys South Florida’s natural world through hiking and kayaking, and she is an avid reader and an enthusiastic cook.

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