Wednesday, November 30, 2022

Shyra Johnson: Agent of Change

Shyra Johnson had a clear goal in mind: “I always knew I wanted my own sports agency by the time I was 30.”

To the average person, this may sound like a lofty aspiration. But Johnson has never settled for average. She bested this goal by nine years when, in early 2022, the FAU graduate student passed the National Basketball Players Association Agent Certification Exam at 21, becoming the youngest certified sports agent in history. She had already started Team Empire Sports, her own agency, where she now represents a roster of 10 to 15 athletes.

“They’re coming from all over; they have the most amazing stories,” Johnson, now 22, says.

“There’s a lot of ethnicity, I would say. I have a young woman who’s a gymnast, who is from China. I have a lot of individuals from different parts of Africa—Ghana, Nigeria. And they cross different sports.”

Johnson is acutely aware of the relentless drive required to succeed in professional sports. It’s a mindset she has shared, from academics to athletics to business.

The youngest of three children, she grew up in Ocala, Florida, to parents who treated scholastic achievement as paramount. “You couldn’t get less than a B,” Johnson says. She became one of only three straight-A students in her middle school while excelling in a variety of sports, from cheerleading and basketball to track and tennis. (Athletic prowess runs in the family; one cousin, Tameria Johnson, plays college hoops for the University of Delaware, while another, Tony Johnson, is a wide receiver for the FAU Owls.) Her father seeded the career choice of sports representation when she was 14, and she has approached the vocation with a single-minded focus. “I was thinking of [studying to be] a doctor or a lawyer, but I knew that whatever I chose, I’d be really good at it,” she says.

She gravitated to FAU for its lifestyle and access to talent and capital. But it was her acceptance into the Kelly/Strul Emerging Scholars Program that fostered the environment for her to pursue her dreams. The program allows outstanding, first-generation, financially strapped students such as Johnson to graduate debt-free.

Johnson began at FAU as a sophomore, interning at ESPN while earning her bachelor’s in business administration and management. “I networked like crazy. I told everyone my dream. Everyone knew me as the sports girl. I didn’t know a soul moving here, and then I just started meeting the athletes, helping them get towards their goal, being in the gym with them practicing.”

In February, she took the exam to become a licensed sports agent— despite having only begun studying for the material two weeks prior. “I took a week off; everybody was very supportive,” she says. “I sat for the exam and I found out Feb. 28, which was my parents’ 20th wedding anniversary, that I became the youngest sports agent.”

Next year, Johnson is expected to graduate with her master’s degree in sport management, after which she’ll be able to represent athletes in the professional leagues. For her current clients with Team Empire Sports, she focuses on building their brands through name, image and licensing (NIL) agreements—a new path for nonprofessional athletes to be compensated for their success, as decided by a unanimous Supreme Court decision in 2021.

“My goal is to have athletes be at the forefront of this creator space of social media,” she says. “With NIL, you’re building for your future opportunities. If you happen to go professional, now you know what marketing and endorsement deals look like. If you don’t, you have a reputation and brand to go into coaching [or] go start a business.”

As a first-gen college student with an ambitious career ahead of her, Johnson has seen her achievement ripple back home and beyond. “My grandpa goes, ‘do you know how crazy it is that I get to just Google Shyra Johnson, and all of this stuff comes up about you?’ So it excites them. … I’ve done all of this work to see the fruits of our name, our family legacy, going somewhere. … That’s why I’m doing what I’m doing.”

This article is from the November/December 2022 issue of Boca magazine. For more like this, click here to subscribe to the magazine.

John Thomason
John Thomason
As the A&E editor of bocamag.com, I offer reviews, previews, interviews, news reports and musings on all things arty and entertainment-y in Palm Beach, Broward and Miami-Dade counties.

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