Realtor Uses Marketing Expertise to Sell Luxury Homes

isaac-klein
Isaac Klein

They say it’s all about location, location, location—but in real estate, it’s also all about effective marketing.

Just ask Isaac Klein. A Realtor with SipKlein Luxury Real Estate, he’s able to marry more than a decade of experience in marketing with his talents in real estate to help his clients reach their goals.

The boutique luxury real estate company focuses on properties in Boca Raton, Delray Beach, Highland Beach, and Palm Beach, and there’s plenty of buying and selling. Just skim through the company’s website, and you’ll be enamored by the opulent homes on the beach or Intracoastal.

“We really go above and beyond and pump a lot of money into a client. The reality is if you want to sell a couple-million-dollar listing, you need to get in front of those buyers online, all the time, where they’re looking.”

Before he got into real estate full time, Klein dabbled in flipping and renovating homes. But his full-time job was running his marketing firm, NGM Media, for a decade. There, he honed his craft with lead generation, Facebook and Google ads, social media, and more to get his message out.

“Our expertise was reaching the right people at the right time with the right message,” he explained. “It’s a combination of science and art to pull that off.”

The website sold with more than 7 million customers and he turned his full attention to real estate. As a Realtor, he utilizes that online marketing expertise to effectively get homes for sale in front of the right high net-worth buyers by pinpointing demographics using data-driven research. It’s a niche market, and SipKlein does it well.

However, that’s not to say that some of the tried-and-true techniques that Realtors have been using go out the window. SipKlein still utilizes brochures, high-quality mailers, marketing in magazines, and aggressive advertising to stand out.

All these tactics are even more vital when dealing with luxury properties, as the company does—the higher the price, the lower number of people who can purchase. Rather than casting a wide net, Klein wants to get the word to the right people.

Finally, old-fashioned people skills are what seal the deal. He has to take the time to understand the needs and wants of his clients to reach a happy ending for all parties.

“[My clients are] very careful. They really want to know the market, they really want to be educated on value,” he said. “You’re never going to get the hard sell. You’re never going to get pushed into something.”


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