Friday, November 26, 2021

The 561 Face of E-Commerce “Out of the Box” Success

SinglesSwag / Paradise Delivered 

Jonathan Beskin 

Jonathan Beskin’s subscription box idea, SinglesSwag was the first monthly subscription box designed for single women. Inspired by his loneliness as a single parent, Beskin turned his pain into a profitable business that has generated over $50 million in revenue and more than 1.3 million verified social media followers— all in just over five years. 

In May 2016, SinglesSwag shipped its first boxes to fewer than 50 U.S. subscribers. The company currently ships more than 40,000 boxes a month to more than 30 countries worldwide. The boxes contain full-size, trend-setting women’s lifestyle products and jewelry, organic bath and beauty products and artisan-crafted foods. 

Just as the pandemic hit in 2020, Beskin acquired Paradise Delivered, a spa/vacation-inspired experience of subscription indulgences to be enjoyed from the comfort of your home. The timing couldn’t have been better! The business now ships 10,000 boxes per month. 

While many similar companies outsource their digital advertising, Beskin has managed all aspects of advertising since inception on his own with a budget of more than $10,000 a day on targeted advertising on Facebook, Instagram, Pinterest and TikTok. The company also works with a variety of social media influencers. 

Beskin’s expertise in digital advertising has generated national recognition and invitations to speak at a variety of industry events in the business world. In 2020, SinglesSwag was ranked #181 on Inc. 5000’s list of the fastest growing companies in America; the company was included on the 2021 list as well. 

In his free time, Beskin enjoys boating, collecting wine and spending time with his son and Victorian Bulldog Maggie. 

SINGLESSWAG/PARADISE DELIVERED 

jonathan@singlesswag.com 

singlesswag.com 

This sponsored content is from the November/December 2021 issue of Boca magazineFor more from this year’s 561 Faces special section, click here.

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