Monday, January 30, 2023

The 561 Face of Hospitality

Boca Grove Golf & Tennis Club
Jennifer M. Jolly, CCM

If there’s one lesson Jennifer Jolly learned early in her career that she still lives by, it’s the importance of human connectivity. Although she didn’t start out in hospitality, everything she has done has its roots there. For example, when she worked as a packaging engineer, she had to figure out how to keep products safe—and really get to know her clients.

“You need to be hospitable in some manner,” explains Jennifer, general manager of Boca Grove Golf & Tennis Club. “The biggest tool of hospitality is being able to genuinely hear someone and be in the moment.”

Now, with more than 20 years of experience in the club industry under her belt, Jennifer still sees the importance of this lesson.

“We never stopped working since COVID but got more efficient using technology—even though the hospitable part of our world went away,” says Jennifer, who joined Boca Grove as the director of marketing in 2018. Fortunately, she and her staff are again reconnecting with club members.

“Since reopening, we’ve been trying new things to have our new and existing members get to know each other,” Jennifer points out. “We’re doing our first Grove magazine since 2020, with the theme, ‘The importance of human connectivity.’”

As the landscape of the Boca Grove community changes (with more than 325 children under age 24, and 207 under age 17), so, too, has its focus.

“This is a huge deal for us,” Jennifer expresses. “We’re now using the new center for our own young members, not just for grandkids visiting. We also have a teen room—and are adding a dog park.”

These days, it’s all about connecting people and finding solutions to problems, Jennifer’s favorite part of her job.



This sponsored content is from the November/December 2022 issue of Boca magazineFor more from this year’s 561 Faces special section, click here.

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