Allyson Sullivan began her real estate career at a very young age in 2002 and has worked as an associate with Lang Realty in Delray Beach since 2013. She credits her success as a top Realtor® in South Florida to her tenacity, her honesty, and her emphasis on the importance of forming solid relationships with her clients as well as other Realtors. Over the years, Sullivan’s knowledge of the local market, her sheer determination and perseverance, and exceptionally effective marketing strategies have set her apart and provided the skills necessary to flourish in today’s market.
Q: What is the South Florida real estate market like right now?
A: The real estate market is ‘smokin’ hot’ right now. I’ve been on quite the ride these past few years. South Florida real estate has proven to be a solid investment and has attracted buyers from all over the country and internationally. People have decided that the best place to invest their money is in a piece of Florida sunshine. Every day, I wake up feeling blessed to assist buyers in facilitating their dream of purchasing a second home, investment property, or primary residence.
Q: To what do you owe your success?
A: I have always been an extremely passionate, driven, and determined person, even as a little girl. If I start something, I want to finish it and do it better than everybody else. I am always working on improving myself and trying to up my game. The real estate market can be very intimidating for new agents. Now entering my 20th year, I never really thought I’d be one of the top agents in our local market of East Delray. It just goes to show how far you can go if you’re driven, consistent, and passionate.
Q: How can home buyers and home sellers stay competitive in this market?
A: Beyond a shadow of a doubt, the number one thing is to hire the right agent to represent you—someone who has a strategy and has experience. This isn’t a market for the faint of heart. Oftentimes, successful Realtors make it look very easy, but that’s a skill that comes with hard work and experience.
This sponsored content is from the February 2022 issue of Boca magazine. For more from this year’s Ask the Experts special section, click here.