Last night, at the official public opening of THRōW Social in Delray Beach, founder Ginger Flesher-Sonnier didn’t just cut the ribbon on the venue’s outdoor stage. She axed the ribbon, and did so while flanked by ballerinas in light-up flamingo costumes.
It was a spectacle befitting this much-anticipated new social hangout, bar, restaurant and activity center on Southeast Second Avenue. THRōW is being touted as an “experiential entertainment destination” and “eatertainment” because of its mix of comfort-food fare, creative cocktails and elevated entertainment.
The second THRōW Social in the country, following the flagship location in Washington, D.C., features an indoor space and a sprawling, covered courtyard with artificial grass and painted walls evoking tropical foliage. Flamingos, which figure heavily in THRōW’s branding, are everywhere, alongside punny neon signage like “Party Like a Flock Star” and “Awkward as Flock.” Bands perform on an acoustically first-rate courtyard stage; last night, cover band Amerika played a eclectic set beginning with Pink Floyd and running through Stevie Wonder, Blink-182, Joan Jett, Oasis, Soft Cell and many more.
I imagine the venue is called THRōW Social because it allows patrons to throw a lot of stuff—from axes to darts to bean bags. Axe throwing, that peculiar lumberjack ritual that has taken off in urban centers nationwide, is offered in a series of lanes and multiple hatchet sizes, and employees run each thrower through safety protocols.
The state-of-the-art indoor dartboards electronically tally scores; guests rent dart lanes for 90 minutes, and a “Fun Facilitator”—my new favorite job title—from THRōW shows you how to use the technology. THRōW’s version of cornhole is called Warp Hole, which is played on a curvier board; its take on table tennis is called TapGLO Ping Pong, played by a lit-up, glow-in-the-dark surface that, to be honest, is more attractive than it is functional.
Visitors can also rent exterior cabanas and enjoy indoor board-game lounges—think Cards Against Humanity, Scrabble, Monopoly, Clue. Between the atmosphere, the three bars (including a tiki bar), the tropically clad employees, the live music and the activities, I felt like I was on vacation, which is certainly the point. I attended Thursday’s media opening just a day after returning from a Caribbean cruise, and I felt like I was still on the ship. Only this time, the only rocking was happening onstage.
For more of Boca’s arts and entertainment coverage, click here.