Palm Beach Shopping Goes Virtual

The Worth Avenue Association in Palm Beach isn’t letting that pesky curfew or the closing of its beaches stop its customers from shopping the iconic Avenue. Its PR firm, Luxury PR Group, has created a “shop from home” program—White Glove Service.

Merchants will designate a store “concierge” who will directly email or Facetime customers showing them new arrivals, specials, sales or some “must-have” item.

The transaction is conducted (maybe with free shipping or delivery and gift wrapping!) and the happy shopper never has to leave his or her house in this uncertain time. To get a complete list of participating merchants (and the list os changing all the time!) please visit