Wednesday, November 30, 2022

The Boca Raton Tower Unveils a New Look

The city’s tallest building is once again open for guests to experience and enjoy. Following a $65 million renovation, The Boca Raton Tower has been refreshed to serve families and travelers of all ages with interiors that evoke “a contemporary coastal feel imbued with a sense of casual luxury to flaunt the 360-degree views,” notes Shawn Sullivan, Partner of Rockwell Group who spearheaded the visual transformation.

“The relaunch of Tower is a significant milestone in the evolution of The Boca Raton. It further defines our property as one of the world’s most distinguished resorts and private clubs, setting a new standard for luxury hospitality,” says Daniel A. Hostettler, President & CEO of The Boca Raton. “It was integral to our long-term strategy to create five distinct hotels, each offering a unique experience.”

Courtesy of The Boca Raton

Often referred to as ‘the pink tower’ over the years, The Boca Raton is paying homage to the pink hues of Boca Raton with a light coastal pink exterior. Boasting 244 spacious rooms and suites, the team at Rockwell Group made sure to create flexible configurations to include connecting suites and entire floor takeovers, offering a myriad of options for discerning hotel guests. There is no such thing as a better suite number with each room boasting views of the Atlantic Ocean and coastline. Wood accents add a touch of warmth to the bright and airy feel. To further accentuate the breathtaking vista, built-in window seating was introduced into each room’s design along with “bleached wood furniture, neutral linen fabrics, fluted feature walls and classic molding,” further adds Sullivan. 

Hyper-focused on the overall guest experience, The Boca Raton has been introducing special collaborations with brand partners throughout the property. Tower guests will now enjoy new amenities including the Tower Lounge on the second floor. This is an exclusive hideaway for hotel guests to relax and enjoy complimentary delicious treats and beverages. To add to the uniquely wonderful offerings, there is also a listening lounge with stylishly crafted headphones by Master & Dynamic, a classic games area, and an exclusive lending library in partnership with Assouline, “the librarians of luxury.” 

Courtesy of The Boca Raton

Every attention to detail has been carefully analyzed and executed to perfection at the Tower, topping off “a new golden era” at The Boca Raton. Tower is the epitome of laid back inviting luxury, perfect for out of town guests to fall in love with Boca Raton or for staycationers to rediscover the beauty of the city they call home.


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