Friday, May 17, 2024

Ann Taylor has a makeover

We all grew up on Ann Taylor. You could depend on Ann Taylor for consistent and ladylike style. It may not have been exactly groundbreaking, but it was always appropriate. Well, we are here to tell you that all that has changed—in a good way. With new designer Lisa Axelson at the helm and a whole new retail vision, the new Ann Taylor (with its revamped concept store now open at Town Center) is fresh and current and fashion-forward—without being so trendy you are dated in six months. Katie Holmes is the new face of Ann Taylor, which pretty much says it all; known for her high style and impeccable taste, Holmes is one of the young style icons in Hollywood these days, along with Victoria Beckham and Gwyneth Paltrow.

Last night Boca Raton magazine helped host a preview of the new Ann Taylor look at the Seagate Beach Club on the ocean in Delray. We had half the Junior League there, decked out and dazzling (many in Ann Taylor fashions) and about a million other VIPs sipping champagne, reveling in the soft ocean breezes, and checking out the new Ann Taylor line, from summer-white shifts to great accessories and bags.

It was a beautiful evening and so is the new look of Ann Taylor. Discover it for yourself at the new concept store, which represents a new era in sophisticated style for a mainstay store we have always loved.

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