Friday, April 12, 2024

Birch Lane’s Flagship Store in Mizner Park is Now Open

With spring in bloom, one of the country’s favorite brands for elevated home décor and furnishings has expanded from cyberspace to physical space—and Boca Ratonians can enjoy first access to this new address.

Birch Lane, which has long specialized in fresh takes on classic furnishings and accessories under the umbrella of popular e-commerce retailer Wayfair, has opened its very first brick-and-mortar location, in Mizner Park. The shop hosts its fanfare-filled grand opening celebration on March 23 at 309 Plaza Real, in a 10,000-square-foot space across from Yard House, to be followed by additional Birch Lane stores on Florida’s west coast.

“We launched a refresh of the Birch Lane brand in early 2023, and having physical retail locations that could bring the brand to life for our customers had always been a part of our plan,” says Taylor Fitzpatrick, general manager of Birch Lane. “Now, with our updated brand positioning live, we’re ready to step forward into our physical retail journey and let customers really experience Birch Lane in a way they haven’t been able to before.”

Birch Lane living room set

Part retail establishment, part showroom, Birch Lane Boca Raton offers customers a streamlined shopping experience that includes same-day takeaway for purchases of smaller décor items, and fast and free delivery for furniture orders.

“Online shopping has a lot to offer in terms of ease and convenience, but we also know that many of our customers want to see our products and experience the brand in person,” Fitzpatrick adds. “Our new stores give customers the opportunity to do that—but they also offer so much more. They’re also a place to gather, make connections, and get support and guidance from our expert staff on-site. Whether it’s consulting with our design experts on projects big or small at our Design Studio or testing that new sofa to make sure it’s just right, we’re here to help our customers create a home where life’s many moments can unfold.”

Birch Lane dining room set

With their reimagined take on classic style, the tastemakers of Birch Lane don’t just follow the latest trends in the industry; they transcend them with a timeless blend of feel and function—from scalloped beds and upholstered sofas to dimmable pendant lights, damask area rugs and tabletop centerpieces. 

Attending the opening celebration on March 23 is the best way to discover the Birch Lane difference. From 11 a.m. to 2 p.m., the store will offer sips and sweets complemented by a live DJ, plus a one-day-only 15-percent-off in-store discount and the opportunity to win a $1,000 Birch Lane shopping spree.

Visit Birch Lane at 309 Plaza Real, Boca Raton, and for more information, visit birchlane.com.

This post is sponsored by Birch Lane

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