Friday, January 27, 2023

Boca Moms to Watch on Instagram in 2023

It was a big year for the @modernbocamom account on Instagram. After 8 years and more than 3,700 posts, I finally reached the 20K follower mark. That’s a huge milestone for a hyperlocal content creator like me! As per influencer tradition, I had a splashy “balloon number photo shoot” at Mizner Park celebrating the occasion. I couldn’t resist!

I’m so grateful for my digital connection with local moms. This website lends itself to that connection. So does my own blog, However, social media, especially Instagram posts and stories during the last few challenging years, kept us parents connected and entertained. 

Who knew I would go from loathing Instagram Reels to creating them on the regular? 

I do miss how Instagram used to be: photos only in chronological order. The platform has changed and grown so much since I started featuring my favorite #bocamoms from the ‘gram in this column over seven years ago. So, deciding on my annual picks for Boca moms to follow was not easy! Check out who made the cut for 2023…

And don’t forget to follow us while you’re at it! @modernbocamom and @bocamag

The Franchise Mom



Jill Johnson, aka @therealjilljohnson, is a somewhat recent transplant to South Florida. So many people have relocated to our area since the pandemic, so it was inevitable that at least one California-turned-Boca mom join our list at some point! Co-founder and President of The Franchise Insiders, Jill works to match people nationwide with their ideal entrepreneurial venture, helping to find the right franchise for them. 

Jill’s grid truly showcases the love she has not only for Florida and her business, but also for her family which includes husband Jack, son Trey and several dogs. I always enjoy watching her Instagram stories as well, seeing Jill’s enthusiasm for local places and amenities I (as a native) take for granted and the beautiful views and events at The Boca Raton, of course.

Bonus feature of @therealjilljohnson account includes: Anonymous questions! Always a fun exercise to answer (or not) the crazy questions people throw at you, Jill does it with grace…and a sense of humor. We need more of that on Instagram.

The Yoga Mama



Brie Mazin of @floridayogamama combines her passions for motherhood, traveling…and of course yoga on her wildly popular Instagram account. Brie genuinely enjoys interacting with her followers and providing them with insights, resources and entertainment through the photo and video content she creates.

As a fitness junkie with 12+ years in the yoga community, Brie utilizes her experience, passion and compassion to motivate others and help them achieve their own personal goals. Followers of @floridayogamama get an intimate view of Brie’s active world as she teaches yoga, parents her 3 kids and explores the exciting activities both South Florida and the world has to offer.

Bonus feature of the @floridayogammama account includes: Invitations to tons of great local wellness events and constant encouragement to her followers to take care of themselves and live their best possible lives!

The Elevated Everyday Style Mom



Advertising executive turned full time stay-at-home mom, Jessica Brown of @fashionablyjess never lost her love of style. Through her blog and Instagram account, she has made it her life’s mission to help busy friends and family (and followers!) put together affordable, fashion-forward looks and outfits. 

Jess’s feed is set apart by her creation of fabulous designer looks, styling affordable everyday basics with high-end accessories. As a busy Boca mom of 3, she understands the need for time-saving fashion advice. She is her own customer after all!

Bonus feature of the @fashionablyjess account includes: personal takes on beauty, motherhood, fitness, travel and more. I especially love watching her ski trip stories—she and her family always look amazingly fashionable on the slopes!

Michelle Olson-Rogers is a mom of one and the founder of Modern Boca Mom, a lifestyle website for the stylish & modern South Florida Mommy. She can also be found on Instagram at @modernbocamom.

Michelle Olson-Rogers
Michelle Olson-Rogers
Michelle Olson-Rogers, a native to Boca, is the founder of, a lifestyle website for the stylish & modern South Florida Mommy. Modern Boca Mom features family events, activities, classes, fitness, dining, travel, home improvement and shopping options—as well as a weekly MOMpreneur spotlight! She and her husband Andrew have one daughter, Avery.

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