Sunday, May 26, 2024

Pampering the Pet Set

Nothing warms your heart more than walking into your space after a long day and your pet greeting you with a cascade of hugs and kisses. What’s better still is that you have your own little tag-a-long shopping buddy! Talk about friends with benefits.

This is what got us writing about Chewy Chic, the go-to pet boutique for everything from nutritional treats, accessories, apparel, spa somethings to photography.

Chewy Chic launched last month in Boca Raton. Owner, Maria Diz has always been in the creative business. She formerly owned a children’s party planning set up and moved on to founding Chewy Chic. Mother of four, Diz leveraged business savvy from her previous venture and wisely twisted the empty nest transition into a thriving business idea. An estimated $53 billion was spent on pets last year because a whopping 62% of American households own a pet.

That’s why Diz’s idea is worth a mention. Taking the concept further, Diz has aphoto studio in the store and will also offer spa services shortly. Accessories are right on trend with seasonal colors, lavender being this season’s favorite. The boutique is sprawled over as an open layout and has a cozy living room feel to it. The merchandise caters to a broad variety of canine friends—right from cute bows to masculine I-mean-business collars. Chewy Chic carries lines fromRuff Ruff Couture, Puppia, Susan Lanci, RuffLuv and more.

Maintaining a good synergy with themed baskets and photo shoots, Diz has an interesting lineup of topical promotions for the year ahead. With an economy as volatile as ours, betting on a small business seems to be the best idea in these times. Especially when it involves our furry BFFs.

About Jo:

Jyoti “Jo” Peswani is a fashion maven. As a Chanel-obsessed, published fashion and lifestyle journalist, she definitely has a nose for everyday style. She’s an award-winning copy and strategy girl and runs her own marketing and writing consultancy, The Idea Is {In}. She’s a strong advocate of living (and dressing) creatively and takes great pleasure in denying the existence of “the box.”
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