Monday, August 8, 2022

Women in Business: The Buzz Agency

Julie Mullen-Kaminski and Elizabeth Kelley Grace, PUBLIC RELATIONS

The Buzz Agency

Founders + Principals

Established 2009

1200 N. Federal Highway, Suite 200, 561/779-2516, www.thebuzzagency.net

Julie Mullen-Kaminski isn’t surprised by the text messages that arrive late in the evening.

Nine times out of 10, those texts will be from Elizabeth Kelley Grace, Julie’s business partner and co-founder of The Buzz Agency, a unique South Florida public relations firm.

“Usually the message will be, ‘I have an idea; can you talk?'” Liz says.

Friends for many years and veterans of the public relations industry, the two joined forces in 2009 to create The Buzz Agency, a consortium of 14 expert marketing and public relations professionals, each with a minimum of 20 years experience.

Julie (former director of marketing and public relations at the Boca Raton Museum of Art) and Liz (who was in the Washington office of a national public relations firm before starting Kelley Grace Communications in South Florida) serve as the core of the consortium, bringing in specialists to work on specific projects.

“We have the ability to create broad teams that can be tailored to meet the needs of our clients,” Julie says.

The team includes specialists in a variety of areas, from national and regional publicity to marketing, event planning, design, social media, and community and government relations.

“Our focus is on generating media and publicity campaigns, orchestrating the highest profile events in the area and designing marketing materials that help clients grow their businesses,” Liz says.

The team concept enables The Buzz Agency to pool the media contacts of its industry veterans and gain better results for clients.

It also allows Buzz to capitalize on the creativity that different experts bring to the table during brainstorming and strategy sessions.

“We wouldn’t be successful without our strong team,” Julie says.

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