Monday, November 27, 2023

Beauty, Wellness & Beyond 2023: Lewis Farsedakis

Founder & CEO, Blinc Inc.

There’s nothing quite like the allure of long, sweeping lashes, framing the eyes with a natural-looking fringe that defines the “windows to the soul.” Lewis Farsedakis, Founder and CEO of Blinc Cosmetics, spent 30 years inventing and perfecting Tubing Technology™ that not only looks spectacular but cannot run, smudge or flake—even if you sweat, cry, rub your eyes, or have oily skin. That’s why Blinc has been a top mascara brand at Sephora for almost two decades. Remarkably, Blinc holds better than waterproof mascaras and will not come off until you take it off. Removal is effortless; simply apply lots of water and a gentle rubbing motion at the same time, allowing the tiny tubes that form around each lash to slide off your lashes.

“Not all tubing mascaras are created equal, and nobody on the planet has been able to achieve our ultra longwearing hold and staying power!” says Farsedakis. “We have four versions of our tubing mascara to suit all different lash types, raising the bar each time: Original (vegan), Amplified, UltraVolume (clean and vegan) and Lash Extension (clean, vegan and lash treatment benefits). We are constantly pushing the beauty industry forward and have recently transferred our tubing technology benefits to our liquid eyeliner as well.”

With so many other tubing mascaras on the market claiming to bring similar results, make no mistake, cautions the pioneer of tubing technology, “We have a 30-year head start, so I recommend trying Blinc first.”

This sponsored content is from the January 2023 issue of Boca magazineFor more from this year’s Beauty, Wellness & Beyond special section, click here.

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